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Brand Penetration With Promotional Pens

Everyone knows that brand penetration is of utmost importance when setting up a marketing campaign. Brand penetration is the act of getting your corporate or product name out there for the masses, and hopefully making them familiar enough with the sound ad idea of your name that the next time they are in need of a product or service that you provide your name will be at the top of the list.

Promotional pens are not the only means of effective brand penetration, but it is pretty clear that they are one of the least expensive, perhaps equal in cost only to the refrigerator magnet. However the promotional pen has two properties that the refrigerator magnet never will; mobility, and usefulness. Sure the fridge magnet is good at sticking things to the fridge, but that's it. A promotional pen on the other hand can be used anywhere and everywhere. It's mobility means that it will always be on hand, and its inexpensive nature means that it is likely to be passed around between people; effectively targeting a number of people for the same amount of money it would take to target just one.

A positive side effect of the usefulness of promotional pens is the fact that people never throw them away, until they run out of ink that is. Think about it, no one ever throws out a perfectly good pen, they just leave them lying around till a pen is needed. If anything they are passed along to another individual before hitting the dustbin.

Alternatives to low cost brand penetration tools like promotional pens include television and print advertising. These are to say the least inferior to the innocuous pen. While television and print advertising may be excellent ways to get a full message across to a wide audience, that message is fleeting, and lasts only as long as the length of the commercial, or the viewers attention while focused on the ad. Promotional pens on the other hand become a member of someone's day to day life, traveling with them everywhere, and making an appearance every time information has to be recorded to paper. This is pervasive brand penetration at its finest, and would not be possible through other forums. While the promotional pen may be a humble tool in the marketers bag of tricks, it is no doubt one of the most effective and important in an effective brand penetration strategy.

Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online promotional pens and printed promotional pens company based in the north of England. Established in 2001, he has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details visit www.ideasbynet.com

Source: www.articlecity.com